Introduction
Topaz Detailing is a world-renowned specialist in luxury car detailing and paint protection, trusted by supercar owners and collectors worldwide. With 16 studios across 9 countries, from London, Bristol, Leeds and Scotland to Dubai, Riyadh, Romania, Taiwan and Thailand, every location needs to look and feel the same, that's what their customers expect.
The challenge
A premium franchise model means brand consistency is non-negotiable. Each location was producing service guides, marketing materials and in-store signage, and every off-brand piece quietly eroded the premium positioning. Local printers couldn't hold the brand standard, and head office couldn't check every job.
The solution
With Printkits, Topaz Detailing streamlined print management with centralised ordering, automated approvals and real-time tracking. Custom templates ensure brand consistency, and an intuitive platform allows for quick on-brand personalisation by each franchisee.
- Branded templates uploaded once, locked at the design layer.
- Store-level permissions ensuring each franchisee orders only what fits the model.
- Quick customisation for franchise-specific details (location, services, contacts).
- Automated approval workflows that eliminate delays without losing oversight.
- Real-time visibility from production to delivery across UK and international sites.
The results
By implementing Printkits, Topaz centralised its print management, ensuring every service guide, marketing material and in-store sign adheres to their premium brand identity. Automated approvals eliminated delays. Real-time tracking gave full visibility over orders and deliveries. Custom templates allow on-brand personalisation without compromising quality.
"As a detailing franchise, every location needs to look and feel the same, that's what our customers expect. With Printkits, we set up our templates once, locked the brand elements, and now our franchisees order exactly what they need without us having to check every single job. It's clean, it's fast, and our brand has never looked more professional across the network.