Introduction
Jägermeister UK manages brand presence across pubs, bars, festivals, sponsorships and events nationwide. For a brand at this scale, every visible touch-point needs to meet the global brand standard, and every off-brand piece is a brand risk.
The challenge
Coordinating print across activations meant chasing approvals, fielding artwork emails from venue partners, and reprinting wrong versions when designs got tweaked at the production end. The scale demanded a system; spreadsheets and email weren't cutting it.
The solution
Jägermeister worked with Printkits to centralise its print process. Brand assets were uploaded and locked. Store-level permissions configured per venue partner. An automated approval system was built so requests no longer sat in inboxes.
- Brand assets uploaded with design elements locked to maintain consistency.
- Store-level permissions ensuring each location had controlled access to the right materials.
- Variable data printing, QR codes, location-specific details auto-populated per venue.
- Automated approval workflow streamlined requests and removed bottlenecks.
- Real-time order tracking from production to delivery.
The results
Since implementing Printkits, Jägermeister UK has significantly improved efficiency, cut costs, and maintained flawless brand consistency across all activations. With a seamless ordering system and full process transparency, every print piece, from posters to POS, meets the brand standard.
"Managing print for a brand like Jägermeister means zero tolerance for off-brand material. Printkits gave us a portal where every piece of print, from posters to POS, goes through the right approvals before it ever reaches a venue. Branding across 50+ locations has never been this consistent, and our ops team genuinely love how simple it is to use.