Introduction
Boom Battle Bar is the UK's leading competitive socialising venue, with 23+ locations offering darts, axe-throwing, shuffleboard and AR experiences alongside food and drink. Every venue prints menus, table tents, event flyers, signage and POS materials, and every venue is also its own brand-execution risk.
The challenge
Managing print materials across 23 Boom Battle Bar locations was a daily battle. Branding drifted between venues. Managers ordered from local printers when head office didn't respond fast enough. Approval requests sat in inboxes for days. Without a centralised system, store managers struggled to access the right materials, leading to wasted time and recurring print spend on items that never matched the brand standard.
The solution
Boom Battle Bar partnered with Printkits to centralise print management across the network. Their dedicated account manager set up locked brand templates, configured store-level permissions and built an approval workflow that matched their head-office/venue structure.
- Brand assets uploaded and locked at the template level (logos, colours, fonts).
- Variable data fields configured per venue (address, opening hours, phone, QR codes).
- Store-level access set so each venue sees only what they're permitted to order.
- Multi-tier approval workflows for items above set spend thresholds.
- Real-time tracking dashboard for HQ visibility on every order.
The results
With Printkits, Boom Battle Bar tracks print production and delivery in real time. Optimised print quantities and a centralised system have cut waste, improved efficiency and maintained a seamless brand experience across all venues. Order admin time has dropped substantially. The brand is consistent from Aberdeen to Brighton.
"Before Printkits, keeping print consistent across 23 venues was a constant battle. Managers would go rogue, logos would get stretched, and reprints were eating into our budget every quarter. Since switching, every location orders from the same approved templates, our brand is consistent from Aberdeen to Brighton, and the time we've saved on chasing artwork approvals alone has been enormous.